Rocket Mortgage FieldHouse is Now “Rocket Arena”

Rock Entertainment Group ushers in a new chapter as arena celebrates 30th anniversary

Rocket Arena Logo Suite and Usage Guide

CLEVELAND, OH – Rocket Mortgage FieldHouse, the iconic home of the NBA’s Cleveland Cavaliers, AHL Cleveland Monsters and a premier venue for national and international tours, is rebranding to Rocket Arena. The change aligns with the brand restage of naming rights partner Rocket, which has unified its mortgage, real estate and personal finance businesses under the "Rocket" name. This marks the most visible, impactful and permanent element of the Rocket brand refresh to date.

Founded in 1985, Rocket was the first of Dan Gilbert's "Family of Companies," and has become one of the most widely known names in housing and finance. With the launch of Rocket.com, the company now offers an all-in-one solution to help people achieve the “American Dream.” 

“Guided by Chairman Dan Gilbert’s vision, we are committed to making a positive impact on our communities, clients and fans. For 30 years, Rocket Arena has been a cornerstone of Cleveland, showcasing the energy and vibrancy of Northeast Ohio,” said Nic Barlage, CEO of Rock Entertainment Group, the Cavaliers and Rocket Arena. “By hosting unforgettable sports and entertainment moments, we’ve united people across the region and beyond. As we enter this new chapter, we’re focused on elevating every aspect of the Rocket Arena experience and bringing Cleveland to the world.”

Rocket’s new branding marks a bold evolution, blending modern design with deep community ties. The refreshed look brings Rocket Arena into a new era, reinforcing its role as a hub for culture and connection while elevating experiences on and off the court.

“When we set out to refresh the Rocket brand, one of our core design principles was creating a look that enhances the cityscapes we’re part of. Now, Rocket Arena is more refined and cooler than ever,” said Jonathan Mildenhall, CMO of Rocket. “This rebrand sets the stage for reimagining every aspect of our partnership playbook. While this collaboration has deep roots, from a creative impact perspective, the Cleveland Cavaliers and Rocket are just getting started.”

Since initially opening its doors as Gund Arena in 1994, Rocket Arena has solidified its place as one of the nation's premier sports and entertainment venues. The downtown Cleveland arena is home to the 2016 NBA Champion Cleveland Cavaliers and 2016 AHL Champion Cleveland Monsters. Since its inception, it has hosted over 5,000 events, including five NBA Finals, two NBA All-Star Games, a record-setting 2024 NCAA Women’s Final Four and Rock & Roll Hall of Fame induction ceremonies.

After Dan Gilbert acquired the Cavaliers in 2005, the arena was renamed Quicken Loans Arena. In 2019, the arena underwent a $185 million transformation, unveiling its new identity as Rocket Mortgage FieldHouse. Now, as the venue celebrates its 30th anniversary season, its latest evolution to Rocket Arena reflects a continued commitment to innovation, fan engagement and community impact.

Rocket Arena will celebrate its new identity with several unique in-game activations at upcoming Cavaliers and Monsters games.

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ABOUT ROCKET ARENA

Rocket Arena is Northeast Ohio’s premier sports and entertainment facility. Home of the NBA Cleveland Cavaliers, AHL Cleveland Monsters and the annual MAC Men’s and Women’s Basketball Tournament.  Rocket Arena also hosts major attractions, top-tier concert tours, family shows and world-class signature events. Each year, Rocket Arena hosts more than 175 diverse ticketed events and 1,400 private events that draw nearly 2 million patrons to downtown Cleveland. These events have a lasting and significant cultural and economic impact on the city, the county and the broader Northeast Ohio region. Visit rocketarena.com to learn more. 

ABOUT ROCK ENTERTAINMENT GROUP

Rock Entertainment Group (REG), formed in 2021 under the Dan Gilbert ROCK Family of Companies, oversees a diverse portfolio of sports and entertainment properties. These include the NBA's Cleveland Cavaliers, AHL's Cleveland Monsters, NBA G League's Cleveland Charge and Cavs Legion of the NBA 2K League. REG operates and manages Rocket Arena and Cleveland Clinic Courts in Independence, Ohio. In partnership with Gray Media, REG also owns and operates Rock Entertainment Sports Network, providing 24/7 local Ohio sports and entertainment programming. Rock Entertainment Group unifies multiple sports, venues, music, and content properties, fostering collaboration, growth and new opportunities while delivering exceptional experiences for fans, teams, partners and staff.

ABOUT ROCKET COMPANIES

Founded in 1985, Rocket Companies (NYSE: RKT) is a Detroit-based fintech platform including mortgage, real estate and personal finance businesses: Rocket Mortgage, Rocket Homes, Rocket Close, Rocket Money and Rocket Loans.

With more than 65 million call logs each year, 10 petabytes of data and a mission to Help Everyone Home, Rocket Companies is well positioned to be the destination for AI-fueled homeownership. Known for providing exceptional client experiences, J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and mortgage servicing a total of 22 times – the most of any mortgage lender.

For more information, please visit our Corporate Website or Investor Relations Website.